IMPORTANCE OF MARKETING IN SMALL AND MEDIUM-SIZED BUSINESSES

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Consider this: you’ve grown the most incredible garden the world has ever seen. The colors of each and every bud pop as all the flowers bloom, the leaves are the most vibrant green you’ve ever laid eyes on, and their beauty lasts for days and days. You absolutely must share these amazing flowers with the world. You gather up as many bouquets as you can, perfectly arrange them in lovely vases, and set up a stand with your name on the front. You sit down and wait for the sales to pour in.

But, there’s a flaw here. Nobody knows you’re there. You may have a passerby or two stop to admire your flowers, but at the end of the day, you’ve still got a table full of them.

This is why marketing is so essential to successful businesses. Without proper marketing, your scope is extraordinarily limited. Your name gets tossed around once or twice between friends, and then you become vapor in the air between them. Without proper marketing, your business cannot have a lasting impact.

Marketing gets the word out about your business. It allows you to connect with potential customers and inform them of all the services you offer. It builds brand recognition and fosters healthy competition between businesses. It boosts sales, helps you construct a consistent client-base, and helps you make your mark on the world.

Without strong marketing, it is easy to fade into the background and your business can easily disappear. With it, though, you can engage with clients and make your name known. Marketing increases your business’s overall potential, builds your reputation, and increases your reach, and is a tool that must be used in order to ensure your business is the best and most successful it can be.

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